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Deconstructivism is an artistic movement that started in architecture by the end of the 1980s. It criticizes the rational order, purity, and simplicity of modern design and developed a new aesthetic based on complex geometries. It’s often considered a current of postmodernism. It is characterized by its lack of predictability and harmony in design. OneContinue reading “Deconstructivism”

Saul Bass was a prominent American graphic designer of the twentieth-century. He largely designed motion picture title sequences, corporate logos and movie posters. He was a pioneer of the modern title sequence designing. He enjoyed four decades of successful career in his lifetime, winning Academy Award for his exquisite graphic designing.  Saul Bass was bornContinue reading “Saul Bass”

Minimalism is an Avant Garde movement that shows evidence of its advent in the 1950s. Minimalisim in art can be considered as a form of abstraction in art as itbegan to turn away from the gestural art of the previous generation. Aesthetically, minimalist art offers a highly purified form of beauty. It can also beContinue reading “Minimalism”

Stefan Sagmeister is a renowned Austrian-born US based contemporary graphic designer and typographer. The artist is well known for his wit and his outlandish and rebellious sense of humor he displays in his work Sagmeister was born in Brebenz, Austria ,in 1962. After graduating highschool, he enrolled in an engineering collage, but later enrolled inContinue reading “STEFAN SAGMESTIR”

“Design is so simple, that’s why it is so complicated.”  – Paul Rand Paul Rand (born Peretz Rosenbaum) is an American graphic designer and art director. Rand was born in Brooklyn, New York on August 15th, 1914. He had an interest in art and design from an early age, however his father didn’t think being anContinue reading “Paul Rand”

“They always say time changes things, but you actually have to change them yourself.” ― Andy Warhol Andy Warhol was a painter, film maker and print maker born in Pittsburgh, Pennsylvania. Warhol attended Carnegie Institute of Technology (now Carnegie Mellon University), where he received formal training in pictorial design. In 1949, he began working asContinue reading “Andy Warhol”

The international typographic style is an approach to design in a neutal and objective way. The movement de-emphasized subjectiveness, or the individual perspective of the artist. To create designs that were clear and moral with no political agenda. The content of the design was prioritized. It was a post-war movement after the power of propaganda (andContinue reading “The International Typographic Style”

Theo van Doesburg( born Christian Emil Marie Küpper), was born in Utrecht, the Netherlands, on August 30, 1883, died 1931. He was a dutch painter, decorator, writer, art critic and the leader of the avant garde movement, De Stijl In 1917. De Stijl or Neoplasticism is a Dutch art movement that influenced art, architecture andContinue reading “Theo van Doesburg”

“Design is so simple, that’s why it is so complicated.” – Paul Rand Paul Rand (born Peretz Rosenbaum) is an American graphic designer and art director. Rand was born in Brooklyn, New York on August 15th, 1914. He had an interest in art and design from an early age, however his father didn’t think being an artistContinue reading “Paul Rand”

The International Typographic Style is an approach to design in a neutral and objective way. The movement de-emphasized subjectiveness, or the individual perspective of the artist. To create designs that were clear and moral with no political agenda. The content of the design was prioritized. It was a post-war movement after the power of propaganda (andContinue reading “The International Typographic Style”